Openers are important. A tight value prop is key. But the reality is: once you get past the first 30-45 seconds, objections are where the call really begins.

What’s critical is that you have a framework to handle any objection, then have some quick talk tracks you can pop-in and practice so it becomes second nature.

So here’s what we’ve got in store today:

1. The Mr. Miyagi Framework: A framework we’ll use to handle ANY objection.
2. Five Cold Call Objections: We’ll handle five common objections using the framework above:‍

• No budget
• Call me in 6 months
• Send me some information
• I have it taken care of
  
• Not interested